Trish Snyder // X-1 Accelerator
There's something about a good story 📖
We had the opportunity to work with master storyteller, Trish Snyder through McGill Dobson Centre for Entrepreneurship yet again! Her expertise in simplifying complex narratives has been instrumental in refining our message for our teacher collaboration platform.
Keep reading for another before/after of our site's landing page 👀👇
Key takeaways that are reshaping our approach:
📙 Simplicity is King: Trish emphasized the power of keeping our startup story simple. Using Kindra Hall's ice cream shop analogy, she showed us how a complex story can overwhelm (like a crowded shop with hidden flavors), while a simple one delights (open tubs showcasing yummy options).
📙 Target Audience Clarity: We learned to zoom in on the details that truly matter to our teachers. This clarity is crucial for cutting through the noise in the edtech space and proving just why and how CoLab Education will revolutionize teaching and learning.
📙 Ongoing Website Refinement: Beyond the workshop, Trish continued to give us LOADS of feedback on our webpage where she helped us translate our complex platform into a user-friendly, engaging online presence. After what may be 100s of drafts, we are so happy with where we're at - see for yourself at https://www.colab.education/
This workshop reinforced that while we're building a sophisticated platform, our story needs to be as accessible as "the pink ice cream with blue sprinkles." It's about making teacher collaboration not just good, but irresistibly appealing.
Huge thanks to Trish and the McGill Dobson Centre for Entrepreneurship for this transformative experience. We're more equipped than ever to share CoLab's story and mission in a way that resonates with educators worldwide.
Here's to simplifying our story and amplifying our impact in the world of education!
#EdTech #Storytelling #StartupLife #TeacherCollaboration #BrandNarrative
All About Trish Snyder
Trish Snyder is the founder and president of Upwordly Content, company focused to help responsible brands create copy that connects on social media, marketing emails, websites. For more than 20 years, she has been using storytelling to help leading magazines, websites, foundations and brands build trust with their customers. An author, speaker and award-winning journalist, Trish held senior editing positions at Chatelaine, Today’s Parent and House & Home, and led profitable digital relaunches for Chatelaine.com and Houseandhome.com. She has supported best-in-class companies like Amica Senior Lifestyles, LCBO and TD build and nurture their audiences and improve their results. She is the author and ghostwriter of three books and has appeared as a keynote speaker on brand storytelling. Through her passion for cycling, she is fundraising at least $100,000 for causes that help people and the planet.
