Heylist // X1 Accelerator

We sat down with Vicky Boudreau and Nico LeBlanc from Heylist at the McGill Dobson Centre for Entrepreneurship and I'm excited to share insights from our recent session. Their influencer marketing and brand-building expertise provided invaluable lessons for our teacher collaboration platform.

Key takeaways that are reshaping CoLab Education's approach:

👩‍🏫 Brand Identity: We delved deep into what CoLab truly represents. It's not just a platform; it's a movement to empower educators with tools and resources to keep the quality of education they provide high without sacrifice.

🧑‍🏫 Brand Investment: Vicky and Nicolas emphasized the importance of nurturing our brand through community. It's always been the core of our solution but now we're strategizing how to allocate the right resources to build a brand that resonates with teachers globally.

👨‍🏫 Leveraging Our Brand: We explored innovative ways to use our brand to drive business growth and value for our teacher users. The potential for partnerships with education influencers and thought leaders is particularly exciting!

This session was a game-changer for CoLab. We're now viewing our brand as an even more powerful asset that can:

- Bring more teachers in need of support to our platform
- Foster trust within the education community
- Open doors for strategic partnerships

As we build the future of teacher collaboration, we're committed to creating a brand that truly reflects our mission and resonates with educators worldwide.

Huge thanks to Vicky, Nico, and the Heylist team for their insights. We're energized and ready to take CoLab Education's brand to the next level!

#EdTech #BrandBuilding #TeacherCollaboration #StartupGrowth