There's something about a good story 📖

We had the opportunity to work with master storyteller, Trish Snyder through McGill Dobson Centre for Entrepreneurship yet again! Her expertise in simplifying complex narratives has been instrumental in refining our message for our teacher collaboration platform.

Keep reading for another before/after of our site's landing page 👀👇

Key takeaways that are reshaping our approach:

📙 Simplicity is King: Trish emphasized the power of keeping our startup story simple. Using Kindra Hall's ice cream shop analogy, she showed us how a complex story can overwhelm (like a crowded shop with hidden flavors), while a simple one delights (open tubs showcasing yummy options).

📙 Target Audience Clarity: We learned to zoom in on the details that truly matter to our teachers. This clarity is crucial for cutting through the noise in the edtech space and proving just why and how CoLab Education will revolutionize teaching and learning.

📙 Ongoing Website Refinement: Beyond the workshop, Trish continued to give us LOADS of feedback on our webpage where she helped us translate our complex platform into a user-friendly, engaging online presence. After what may be 100s of drafts, we are so happy with where we're at - see for yourself at https://www.colab.education/

This workshop reinforced that while we're building a sophisticated platform, our story needs to be as accessible as "the pink ice cream with blue sprinkles." It's about making teacher collaboration not just good, but irresistibly appealing.

Huge thanks to Trish and the McGill Dobson Centre for Entrepreneurship for this transformative experience. We're more equipped than ever to share CoLab's story and mission in a way that resonates with educators worldwide.

Here's to simplifying our story and amplifying our impact in the world of education!

#EdTech #Storytelling #StartupLife #TeacherCollaboration #BrandNarrative